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Tips for optimizing your online profile (and chances of getting hired)

May. 2022

If you're looking for a job, the first places companies will look to hire you are online.

In fact, over 90% of employers screen potential candidates based on their online profiles. This is partly because they can see your personality and interests right away on platforms like LinkedIn, Facebook and Twitter.

If you don't have a professional-looking profile, you could miss out on an opportunity even before you've applied for a job.

Join the social media craze.

If you aren't already active on social media, now is a good time to start.

There are networking opportunities for those who join LinkedIn (a business-oriented social network) and Facebook (a general social network), as well as platforms that cater specifically to people who want to get involved in causes they care about, like Pinterest, which is great for curating visual inspiration.

All of these sites offer ways to build relationships with potential colleagues, industry leaders, and employers.

Maintain a professional identity online.

Your online presence is an important part of your professional identity.

Whether you're looking for a job or not, how people see you on the internet says a lot about how serious you are about your career and how much you care about your reputation.

When you're in the early stages of your career, you have to make sure that everything you do will make a positive impression on potential employers.

The good news is that it's easy to maintain a professional presence on the internet, even if you're not in a job search right now.

Keep your LinkedIn profile up-to-date as you move through your career.

It’s the first thing many people look at when they want to learn about you online.

The professional social network has become an essential tool for job seekers, recruiters and business leaders alike.

Make sure that your LinkedIn profile is up-to-date and reflects where you are in your career. This means updating your profile with your most recent job title, company name, and dates of employment.

Comment on blog posts, post new content, and respond to questions in forums. (But only if they're relevant)

Yes! Commenting on the blogs of organizations that interest you is one way to show off your knowledge, enthusiasm and potential fit for a position.

If you want to get noticed by recruiters and potential employers, then make sure you leave valuable comments on blogs and other websites that are relevant to your field of work.

The first step of doing this is finding the right places to post your content. A great place to start is by looking at the most popular topics in your industry.

For example, if you’re a software developer, you can look at the top questions on Quora or Stack Overflow and answer them. Then, comment on other people’s answers to show that you’re knowledgeable about these topics as well.